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An office scene in sketch-style where a Black female accountant and a European male marketing specialist are working together on a business startup in Switzerland.

How to Open a Business in Switzerland as a Foreigner

Switzerland as a Premier Business Destination How to Open a Business in Switzerland as a Foreigner: Discover Switzerland’s allure beyond its picturesque landscapes and luxury watches. Ideal for global entrepreneurs, the country boasts economic stability, an innovative ecosystem, and superior living standards. Its central European location provides unrivaled access to the European market, positioning Switzerland

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Photo of two entrepreneurs, one male and one female of different descents, walking through a picturesque Swiss village with cobblestone streets and traditional chalets. Snow-capped Swiss Alps rise majestically in the background. Floating above the Alps, the words 'Launch a Small Business' are written in elegant, bold letters.

10 Essential Steps to Launch a Small Business

In today’s dynamic entrepreneurial landscape, the dream of launching a business is more attainable than ever. With the fusion of technological advancements and globalized markets, opportunities abound. However, the journey from conceptualizing an idea to seeing it flourish is filled with challenges. Many envision this path as a straight line, but in reality, it resembles

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Start-ups in Switzerland in 2023

Swiss Startup Boom: Record-Breaking Growth in Q1 2023

Switzerland’s entrepreneurial spirit is thriving, with a potential to shatter records in 2023. According to the IFJ’s National Analysis of Swiss Startups 2023, the first quarter saw an impressive 13,599 new startups registered, a 3.3% surge compared to the record-breaking 2021 and a significant 7.1% jump from the same period in 2022. Simon May, co-CEO

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A wide digital cityscape where buildings are shaped like tools and icons of digital marketing. Streets are bustling with online consumers, and billboards display ads and content, underscoring the vital role of digital marketing in connecting businesses with their audience in the online realm.

What is Digital Marketing

Digital marketing is the process of promoting products or services using digital technologies. This can include various methods such as search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, email marketing, and mobile marketing. Digital marketing has become increasingly important as consumers are spending more time online, and businesses need to adapt

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