search engine optimization

Introduction to Search Engine Optimisation Search Engine Optimisation, commonly referred to as SEO, is the backbone of digital marketing. At its core, SEO is all about increasing a website’s visibility on search engines like Google. Why is this crucial? Simply put, higher visibility means more traffic, and more traffic often translates to more conversions, sales,

To achieve online prominence for your website, it is vital to embrace search engine optimisation (SEO), the key element of digital marketing. This technique amplifies your search engine rankings, consequently drawing in more traffic to pertinent landing pages. Integral to this method is the process of conducting extensive keyword research, optimizing your website’s on-page and